X Games is the pinnacle event in action sports. It is where attitude and style are expressed through sport, music, film, fashion and art, where creativity is currency and everyone wants to be the first.
X Games is leading to new ways to spur local development and exceed your city's promotional goals. Not only will you attract engaged and educated fans eager to enjoy themselves, but you will also have the opportunity to showcase your community as an exciting destination.
With a large and growing number of younger fans and viewers, our brand hits the coveted millennial demographic across our events and content platforms providing a valuable marketing platform for your hometown.
Your city will be transformed by the energy and visibility of X Games. It all begins with the arrival of hundreds of the world’s best action sports athletes. It culminates with five days of thrilling action, four days of live broadcasting and literally a world of media exposure.
Whether you are a sports commission, convention and visitors bureau, venue or promoter we want to hear from you. Please contact us, your city could be next to help us inspire and celebrate the pursuit of relentless progression.