Of course, DGK's new video "Parental Advisory" isn't the only skateboard film to bare an all hip hop soundtrack. Remember Zoo York's "Mixtape?" Or Ian Reid's "Sex, Hood, Skate and Videotape?"
Still, it's been a while.
Unexpectedly, at least for somebody like yours truly whose latest hip hop purchase was probably Liquid Swords, the best part is that it really, really worked. To the point that, as Stevie Williams once promised, it does revive the spirit of certain videos past.
While its soundtrack didn't single-handedly do the tricks -- the profusion of long curb lines and blue-collar filming helped -- truth is, it definitely played a key role in making "Parental Advisory" an instant, all-time classic. To sound picker-in-chief, DGK's team manager Brad Rosado, it's the end of a crazy journey with its ups, downs and last-minute changes. Here are a few highlights…
ESPN.com: When did you start working on gathering tunes for the video?
Brad Rosado: I pretty much started gathering music soon as I started the video. I have a playlist of 2,000+ songs that I've been building up for about 4 years now. Every time I hear a song that could potentially work for a video part or commercial I throw it in that playlist. The good thing about it is that the playlist works well for all the Kayo brands. There is hip-hop, rock, soul, skits, instrumentals, etc. Even with all those choices of music it was still hard to match up songs for the video.
Was it before or during editing, that these choices were made?
It was pretty much all of the above. There were a couple songs that I've been wanting to use for a video part for years and they ended up working out. Some of the songs were finalized a week before the project was due. I definitely knew the flow I wanted for each part but making sure it was timeless was the hard part.
Did some of the skaters come up with ideas themselves?
It was a mix for sure. A lot of people didn't really have specific tracks they wanted to use. Instead they gave me a group of artist that they would be down to use and I found something they were into based off of that. One of the only dudes on the team that picked out their own track was Rodrigo TX. He gave me a Prodigy track that Tyrone Romero from LRG came up with. The idea was to use the Prodigy track and then use the original sampled track mixed in. Vinny Ponte then helped us mix it together so it seemed like it was one song. The first time I watched the footage with TX and those tracks we knew we found the perfect match.
Marcus is another person that picked a good one. He suggested about five tracks to me. Out of the five, I picked the C-Bo track and once I played it with his footage I instantly knew it would work perfectly. The rest of the tracks were all trial and error.
When you put this together, was there a concern of trying to match the skater and where they were from?
That was definitely something we were trying to do but didn't really work out like that. Marcus, Lenny and Derrick's parts were the only ones that ended up using music from where they are from. The West Coast tracks definitely brought their parts to life. The rest of the soundtrack was mainly East Coast hip hop.
Any particularly funny/entertaining anecdotes from putting together this soundtracks?
Jack's track got picked out kind of randomly. I originally wanted to use a soul track and was stumped on a hip hop track to use for him. I brought five new songs to review for possibilities for his part to the crew. I had a song that I knew would be perfect but I wasn't really hyped on the lyrics. I remember playing the songs for Eli Soto and Matt Daughters. I played the N.O.R.E. track for them and tried to skip it kind of fast but once they heard the line "I sneak up in the club" they were sold. It went perfect with the intro of his part so it made sense.
Derrick's song was the last song that got picked out and it was literally at the last second. We originally picked out Kendrick Lamar 'Westside Right on Time.' It went really good but we ended up cutting out footage which made the song too long to work with the footage... Definitely panicked a little with finding a replacement. I had to drive down from LA to SD to edit the rest of the video and knew I had to find a song on the way down. I had a hour and half to do that pretty much. We were on the last couple of days to finish the final edit so the pressure was on. The day before I bought the new Kendrick album and knew there had to be something on there that could work. When I got in my car I picked a random track off the album and it was the 'M.A.A.D. CITY FEATURING MC EIHT' track. The second half of the song came on and instantly I knew it was the right one. It never got approved by the crew to use for the video but I listened to the song the entire way to SD and already had it edited in my head. That night I did the edit and everybody was down so it worked perfectly.
Wasn't there something with Keelan Dadd's tune, too?
Keelan's song was a hard one to find. The only artist he felt worked with his skating was Kanye West. I tried a bunch of different artists but he was right, it had to be Kanye, so we chose the song "Cold" off of Cruel Summer. The song was real dope so we tried everything we could to make it work. After two minutes into the song the DJ kicks in and starts talking about Chicago the rest of the track. We knew there was no way around it so we had to pick another track. So we met Keelan halfway and used a Pusha T song that had Kanye in it called 'New God Flow'. It ended up working perfectly. The song definitely talked about Keelan's life in a sense. My favorite part is when it talks about Moses parting ways in the sea and he does the manual trick across the gap. An alias Keelan goes by is Skate Moses so it was a funny coincidence. Probably one of my favorite tracks in the video.
Was Jay-Z Stevie's choice?
It wasn't. He originally wanted to use Meek Mill which was a good choice because of the Philly aspect. The only thing is that Meek Mill raps about coming up in the game. Stevie had already came up a long time ago and is a legend, so it made more sense to use something stronger.
When I hear Jay-Z rap, I feel like it's Stevie rapping sometimes. Sounds kind of funny but if you listen to the lyrics of the song in his part you'll know what I mean. I actually used the instrumental of this track in my first video almost 10 years ago... So editing with it was already familiar.
The only downside of using this song is that we had to cut out some really good tricks. We thought the song was that good so we had to make the call. We are planning to drop a deluxe edition of the video next year and you will get to see that footage then.
All in all, how involved was Stevie in the soundtrack?
Stevie wasn't involved as much as I wanted him to but he definitely had a big influence on the style of music we used. I picked his head on tracks without him knowing really. Sometimes we would be chillin' and I would play some music and I could tell if he was hyped or not.
Sometimes I would put something on for him to hear and he would tell me to stop playing a track because it was played out. If he liked it we would listen to that track like three times. Same thing goes when we were on tour playing music in the van. The team showed that same influence.