Behind The Scenes: Ford Fiesta Park At Foz
X Games Foz do Iguau 2013 sponsor Ford Motor Company has teamed up with snow/skate/art collective So-Gnar and Street Factory Media to bring fans the Ford Fiesta Park in the X Fest area of the event. Says So-Gnar co-founder Pat Milbery, "When we arrived in Foz, we realized our order of wood to build our ramp had not been delivered, much less processed in the first place. We visited four lumberyards, which were all sold out of supplies, then found the fifth -- the direct source. We experienced the 'straight from the mill and into our hands' custom approach."
Check out the illustrations on these reais, the current Brazilian unit of currency. Coins are called centavos; production of the one-centavo coin -- similar to the U.S. penny -- was discontinued in 2005, though existing coins are still legal tender.
Dave Sheets makes the cut when it comes to his carpentry skills.
"For each of the global Ford X Games activations, the So-Gnar crew's goal is to team up with a local street artist and collaborate on a creative ramp design," says Milbery. "We are very lucky to have HighRaff join us for Foz and be blessed with his talent."
Grab your aerosol cans and activate your imaginations, fellas. "Dave Sheets and HighRaff choose zones and pieced the concepts together, and we took turns rotating on different layers of each creation. Through good communication, this process is so much fun," shares Milbery.
"1994 was probably one of my favorite years of hip-hop," says Milbery. "Who would have guessed that about 20 years later I would be in Brazil for the X Games?"
"HighRaff's geometric creations blow my mind: no stencil, no tape and his mind as his guide," explains Milbery.
Even though it's a mini-ramp, there is quite a bit of surface area to cover. Pat Milbery decorates the deck portion of the surface area the bands will be playing from.
With the feeling that the colors provide mixed with the flow of the transition, the ramp quickly became animated.
Three artists came together to create a unique space for X Games Foz fans to enjoy throughout the weekend.
Once the art was completed, it was time to let the riders create. Brazilian BMXer Andre Jesus blasts a frontside air.
So-Gnar am skater Mitch Schmidt made the trek down from America and destroyed the setup with his sick style.
Brazilian Andre Jesus, riding for Dream BMX, floats a lofty no-handed air high above the extension.
Not only can HighRaff paint, but he's also got great style on a skateboard.
So-Gnar's Pat Milbery sends his love to the people of Boston, Mass., through a street-art response to the tragedy back home on American soil. From the scrap wood, he was able to piece together a unified message understood by all cultures on the streets of Foz.
Through a beautiful sunset, the flags of the United States of America and Brazil join each other for a blissful moment on another day in paradise.